Uncertainty

Why do organizations tend to pull back budgets for exploration and opportunity discovery when they fail to meet their revenue goals, despite having aggressive revenue targets moving forward?

When uncertainty creeps into the core business, the natural reaction is to stay away from it. But this is actually 'risk-taking'. Isn’t continuing to execute the way 'it’s always been done' in the face of uncertainty a path to failure?

 It does not have to be a resource intensive endeavor. The goal is to bust assumptions and cut through biases to gain new knowledge, mitigating risk and improving efficiency in delivering the desired outcome. The likelihood is that teams will also discover insights that point to new growth opportunities.

In established businesses, leaders and employees assume the blueprint they use to execute on the business is fixed. But as the last few years demonstrate, little is fixed. Pandemic, war, supply chain issues, ransomware attacks, inflation–it’s crazy out there! All these events ripple across the business landscape, disrupting the markets. The blueprint maybe doesn’t work anymore.

How do you fix that?