Experimentation

In the complexity of the globally-connected digital world, uncertainties and the assumptions on how to overcome them, hinder organizations from achieving their objectives. Enter rapid experimentation – a dynamic process that allows businesses to test ideas, challenge assumptions, and reduce the risk of failing. Rapid experimentation holds immense value in generating evidence to support decision-making, inform strategies, and propel businesses toward success.

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Brant Cooper discusses what it takes to complete rapid experiments and how it can be the fast track to overcoming uncertainty.

The goal is to separate what customers will do vs. what they say they’ll do. Too many entrepreneurs and corporate product people rely on “positive feedback” to make decisions. Countless hours and dollars are wasted assuming they know what their customers want based on little to no evidence. With rapid experimentation, customer behavior is a key part of the process.

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On this episode of Disruption Proof, we're discussing uncertainty in the market and how to go about it. The default nature of a new business is . There is no blueprint yet for building, marketing, selling and delivering new value for customers. The first step is (or ought to be) understanding the market needs. This requires interviewing potential customers and running experiments all before building any of it. In this episode, you'll learn how to undergo this exploration.

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Stephen Ranjan, Vice President of New Product Development at Roche Diabetes Care shares how leaders and teams there are overcoming the unique challenges of innovating in healthcare despite the global pandemic. He shares how they built new capabilities to explore the needs of underserved customer segments and develop solutions at speed in a regulated environment.

Bennett Blank, Innovation & Transformation Leader at Intuit shares his observations on the creativity of small businesses during hard times and the grass-roots activation of Innovation tools at Intuit to help small businesses get through this pandemic.

Ryan Staggs is the Assistant Vice President of Integration & Mobility Services at the Hospital Corporation of America. In this episode, we dive into how Ryan increases innovation within the IT department and making it more nimble and responsive.

There are many techniques to consider when designing an effective lean startup experiment, so we decided to capture a few of our favorites here.

What is lean innovation? In this article, we discuss the three components that come together to make up the lean innovation methodology, the three Es of lean innovation, and three examples of enterprise companies currently using these principles to drive impact inside their organizations today.

We’ve seen the same story happen time and time again. An organization begins to adopt lean startup and run rapid experiments. Soon after, teams stop because they’re scared of butting heads with compliance.