Entrepreneurship

Brant Cooper was a vanguard. As one of the originators of the Lean Startup movement, more than 15 years ago, he had a vision he boldly pursued through thought leadership, community engagement, and entrepreneurship. His body of work serves as an atlas for exploring bold ideas. Starting with “ The Entrepreneur’s Guide to Customer Development,”  then the NYT bestseller "The Lean Entrepreneur," and most recently, the thought-provoking “Disruption Proof,” his writing is permeated with his values of integrity, candor, and illustrates his belief in the individual.

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In this episode, NYT bestselling author and founder of Moves The Needle, Brant Cooper goes over the common errors associated with innovation labs and the real pivot they need to make in order to survive their 3-5 year lifespan. 

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Innovation labs have expertise but it's not invention. They excel at exploration work, and exploration is the solution for how companies should deal with uncertainty.
Therefore, we should be turning the innovation lab into a source that can drive exploration using KASE (Kickstart, Accelerate, Scale, Endure).

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In this episode of SHIFT, we link up with Arthur Daemmrich, Director of the Lemelson Center for the study of invention and innovation at the Smithsonian Institution, to discuss the differences between innovation and invention, and whether or not we have truly entered the fourth industrial revolution.