Brant Cooper

Brant Cooper was a vanguard. As one of the originators of the Lean Startup movement, more than 15 years ago, he had a vision he boldly pursued through thought leadership, community engagement, and entrepreneurship. His body of work serves as an atlas for exploring bold ideas. Starting with “ The Entrepreneur’s Guide to Customer Development,”  then the NYT bestseller "The Lean Entrepreneur," and most recently, the thought-provoking “Disruption Proof,” his writing is permeated with his values of integrity, candor, and illustrates his belief in the individual.

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Brant Cooper discusses what it takes to complete rapid experiments and how it can be the fast track to overcoming uncertainty.

The goal is to separate what customers will do vs. what they say they’ll do. Too many entrepreneurs and corporate product people rely on “positive feedback” to make decisions. Countless hours and dollars are wasted assuming they know what their customers want based on little to no evidence. With rapid experimentation, customer behavior is a key part of the process.

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Brant Cooper NYT bestselling author and founder of Moves The Needle talks about what it truly means to be Disruption Proof. To him, disruption means much more than the ideology of startups eating away at the market share of large businesses. What we will focus on are the ongoing disruptions we're seeing at a rapid pace e.g. war, pandemic, global supply chain, ransomware attacks, inflation, shortages, and the list goes on. Brant will show you how to properly organize your teams and business to make sure you can not only survive in this new digital world, but thrive in it.

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The goal of the book Disruption Proof is to help leaders and founders of companies to create what I call RAD companies, which stands for being resilient, aware, and dynamic. RAD requires new behaviors and skills for all, while also establishing new systems, processes, and structure to deal with an increasingly complex and uncertain world.

RAD companies are necessary to survive and thrive in the Digital Age. Many of the trends we see in business–increasing diversity, agile practices, developing empathy, running experiments–are in response to the complexity and uncertainty in our sociopolitical, economic, and working environments.

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