Creating Effective KPI's
We optimize what we measure, since if you measure the right things then humans will naturally adapt to optimizing them. History shows us, for example, if you measure innovation by the number of ideas or the number of patents, that’s what you get–ideas and patents. If you wanted something else, you should have measured something else. So how do you identify the right metrics? If you want to truly digitally transform your company, you need to start with the basics: focusing on the data that indicates progress towards outcomes -- Progress Impact Metrics (PIM).
