Digital Transformation

Why do organizations tend to pull back budgets for exploration and opportunity discovery when they fail to meet their revenue goals, despite having aggressive revenue targets moving forward?

When uncertainty creeps into the core business, the natural reaction is to stay away from it. But this is actually 'risk-taking'. Isn’t continuing to execute the way 'it’s always been done' in the face of uncertainty a path to failure?

 It does not have to be a resource intensive endeavor. The goal is to bust assumptions and cut through biases to gain new knowledge, mitigating risk and improving efficiency in delivering the desired outcome. The likelihood is that teams will also discover insights that point to new growth opportunities.

Surviving and thriving in the digital world does not mean merely implementing technology. It also requires instilling new mindsets at all levels in the organization. The way people work needs to align with the speed, complexity, and uncertainty of today’s economic activity while solving real-world problems that benefit customers. The path forward is to create RAD organizations: resilient to endless disruptions, aware of changing market conditions, and dynamically adapting to create real value.

‍

Product Management has been a discipline in the business world for several decades. However, it has become increasingly important with the acceleration of digital transformation in large businesses. As organizations continue to adapt to advancements in technology, and increasingly incorporate digital solutions into their products, Product Management will be a critical part of product success and innovation. Product Management will help organizations understand what their customers need and create new products and services that meet those needs for both the short and long term. The Product Management function leads the way in the human side of digital transformation.

‍

An exploration into the process of creating products and services that provide value by using the “Diamond Nugget” hidden within this brand new innovation tool.