Growth
Businesses are
RAD
Resilient, Aware & Dynamic
In an increasingly competitive landscape filled with complexity and uncertainty, executing faster isn’t enough. Businesses must possess process-oriented approaches to discovery, validation, development, growth, and market defense.
We help organizations leverage their culture & durable advantages to discover and capitalize on growth opportunities.
Growth
Lifecycle
Opportunity Disccovery
Identify and prioritize new opportunities aligned with organization DNA, durable advantage, emerging technology, and demographic trends.
Market Validation
Ensure a market exists, validate customer needs, estimate market-size, and understand capabilities required to compete, before funding development.
MVP
Validate and prioritize product requirements based on customer desirability, product feasibility, and business model viability.
Product-Market Fit
Iterate on product features, messaging, market segments, and go-to-market tactics to achieve sustainable growth.
Operational Excellence
Scaling go-to-market processes and support functions; optimizing integrated, outcome-based efficiency.
Services
Workshops
MTN Talks, seminars, offsite keynotes and 1-2 day workshops engage and inspire new ways of working on daily challenges. Topics include:
- introduction to Growth Innovation
- digital age leadership and management
- metrics to track progress toward outcomes
Sprints
Multi-day “learn by doing” engagement teaching participants Growth Innovation as they work on actual business challenges. Teams learn opportunity discovery, needs-based segmentation, leveraging technologies such as AI, and gain early market-evidence for their ideas.
Accelerator
MTN offers an intensive 90-day program wherein coaches lead teams in applying Growth Innovation principles, balancing exploration with execution work to accelerate market validation, MVP development, and go-to-market activities.
Advisory
Inevitably, organizational challenges will emerge as teams begin to move with speed and agility. Leveraging our deep experience, we assist leaders to overcome these challenges to catalyze behaviors, develop new systems, and ensure these new ways of working endure.
Digital Courses
To scale the Growth Innovation mindset or perhaps as a refresher, MTN’s online courses are detailed, self-paced, and include live coaching. With a mixture of media, including audio and video, the courses are engaging as well as comprehensive in their content.
Let us Do it
If you lack the time, resources, or face logistical constraints for executing your product and market ideas, we’ll take care of it. Applying the discipline and rigor that we teach, we’ll handle discovery, MVP validation, achieving Product-Market fit, and seamless integration on delivery.
Teach, Coach, Execute
Whether teaching teams, coaching leaders, or executing ourselves, our work utilizes our comprehensive growth framework and approach which is a unique blend of human-centered design, rapid experimentation, and agile principles.
Em
Empathy
Understanding customers and their needs deeply is the cornerstone to any successful business venture.
Ex
Exploration
The rigorous testing of solution assumptions increases the efficiency of achieving desired outcomes.
Ev
Evidence
Leveraging the right data and insights cuts through biases and indicates progress toward outcomes.
Clients
