During M&As, it can often be challenging to effectively integrate two cultures. In today’s episode, Zakaria Ghassouli, People, Finance & Strategy Director at Avito, talks us through how he proactively used the M&A he went through with Avito as an opportunity to create a better culture after taking the passive approach began to lead to some problems.
In the episode dive into:
How he created workshops to collaboratively create a new set of values between the two organizations.
How they doubled down on those values and identified measurable behaviors to ensure the values were embodied. Behaviors that are still measured today even 2 years after the merger.
How they’ve gone about structuring an innovation lab within the organization.
How he uses the lean startup methodology to run experiments beyond product development.