Introducing the Rapid Experiment Map

Rapid Experiment Map

Download the Experiment Map here

What Is It?

Ready to run hundreds of experiments in 2014? This tool will help!

The Lean Entrepreneur Experiment Map is designed to help document the various experiment loops entrepreneurs experience as they search for product market fit. The experiment map documents your journey over time, making it easy to communicate your progress to your team members, investors, advisors and even to yourself.  We’ve tested it with hundreds of experiments, and it works.

The Experiment Map is focused recording experiments. It can be used with a variety of existing frameworks you’re familiar with, such as the Business Model Canvas, Value Stream, and other popular innovation frameworks. The Experiment Map is especially helpful during workshops and events such as hackathons, boot-camps, and accelerators.  It can also be extremely useful for improving existing products, or any other situation where you are using the “build-measure-learn” loop to make rapid progress.

The experiment map is designed as a physical printed poster, on which you place sticky notes as you progress. The physical nature of a poster is valuable for a variety of reasons, and we have found it to be a very powerful tool. So many clients asked us to share the poster, that we decided we should simply give it away.

How do I use the Experiment Map?

The Experiment Map works by providing a simple structure for your experiments, encouraging you to follow a bit more discipline as you explore creative solutions. You record content on the poster as you go down each column, which can be easily accessed later as you tell your story. Using the Experiment Map makes it easy to bring new team members up to speed fast, and provide a visible way to measure progress.

Begin by establishing your key “leap of faith” assumptions, then you proceed to generate key hypotheses for these leaps of faith. Based on your hypothesis, you then document potential experiments to run, including measurable behaviors and target metrics. Once you experiment is over, be sure to record your results, as well as new learning and insights you now have. You then use this new “data” to make your next decision, and the process repeats itself. As you record each experiment, your experiment map poster creates a record of your progress.

You provide all the content on sticky notes, then place the notes in the corresponding boxes. The small size of the sticky notes forces you to be succinct in your answers, and encourages you to break problems into small component parts. Since you are able to see all experiments at once, you can quickly make connections between multiple insights, and get a true sense of your progress.

Give it a Try Yourself.

  • Step 1: Identify Your Leap of Faith
  • Step 2: Follow the Experiment Loop instructions DOWN the first column
  • Step 3: Go back to the top of the poster and repeat the process


Download Your Experiment Map

Download the Experiment Map here

Print it yourself (at 36″ x 48″)..

If you need help or would like to share how you’ve used the experiment map, please leave a comment below.


See what we’re learning through our experiments and engagements


Dee Copeland Patience January 9, 2014

Awesome! This is a much needed tool and I look forward to providing feedback from my own experiments.

Aaron Eden January 9, 2014

I can’t wait to see what you come up with! Best of luck and let us know if you get hung up on anything.

brant cooper January 10, 2014

Thanks, Dee!

Aaron Eden February 10, 2015

How did your experiments go Dee?

Benson Garner January 9, 2014

Great tool and great work! Keep it coming!

Aaron Eden January 9, 2014

Thanks Benson, I hope things are going great over there! We should get together for lunch or something. It’s been too long!

Benson Garner January 9, 2014

Sounds great Aaron…I’ll shoot you an email.

brant cooper January 10, 2014

Thanks, Benson. Let us know what else you’d like to see!

brentpayne January 9, 2014

love it, going to put this on my wall

Aaron Eden January 9, 2014

Great! Tweet @MovesTheNeedle a photo if you don’t mind 🙂

brant cooper January 10, 2014

Great! Tweet @MovesTheNeedle a photo if you don’t mind

Mirona Constantinescu January 15, 2014

Wow – thank you

craigarmstrong June 23, 2014

Thanks for sharing the experiment map, Brant. I will introduce it to my entrepreneurship students at the University of Alabama this fall.

Aaron Eden February 10, 2015

Were you able to introduce? How did it go?

Josh Schachter July 10, 2014

“Leap of Faith” assumption and hypothesis seem like the same thing to me. How do they differ?

Aaron Eden July 10, 2014

Leap of Faith assumption is a behavior or something that must be true for your product to be successful. IE: Customers will register for my software.

Hypothesis is a little more specific: IE: If we send a registration request email to customers 75% of them will click the link.

and then, Experiment is even more specific than that: IE : We will send the email to a random sample of 10 customers at 8am with a subject of “Register Now” and “blah blah blah” in the body. We will let the experiment run for 4 days to see how many people register in that period of time. We will then follow up with each of them to understand WHY they clicked the link or not.

Does that help clarify the difference between LOF, Hypothesis and Experiment?

Pete Tinker February 9, 2015

I just got introduced to this today. It looks like a great tool. Is there anyway that you can make this into a Google Doc? I would love the possibility of using it collaboratively like the Business Model Canvas.

Aaron Eden February 10, 2015

Great suggestion Pete! We’ll whip something up and share it soon.

Pete Tinker February 14, 2015

I made up a copy for myself like this, if you want I can share it with you?

Pete Tinker March 10, 2015

Hello everyone. If anyone wants to download a Google Drawings version of the The Lean Entrepreneur Experiment Map, then please go here:

Aaron Eden March 17, 2015

We created a collaborative Google Docs version of the experiment map here. Please provide feedback!

Paige Miller September 11, 2015

Love the Google Docs version. Thanks for creating and sharing. What happens next with it?

smulokwa May 16, 2016

Why is this different from the one I downloaded from this site? Is one newer/better?

brant cooper May 16, 2016

Google docs version is editable online.

smulokwa May 16, 2016

Yes – the PDF I downloaded is different from the google version and the one pictured here. I was just curious why?

shysell13 May 16, 2016

Hey @smulokwa – Thanks for catching that (we just updated the google link and the picture at the top of the post). The version you downloaded is our most up to date experiment map. The main change is the order. Instead of starting with the hypothesis and then filling in the behavior, metric and experiment, we flipped it. This way you can more easily craft your hypothesis one step at a time by first identifying the behavior you want to see, then determining your metric and how you will test.

smulokwa May 16, 2016

Fantastic! Thanks so much – this is awesome and I’m working through my first loops now. I especially appreciate the descriptions in each step.

namratamundhra May 17, 2016

Hello, I am trying to find a way to contact MovesTheNeedle for a lean startup program we are hoping to develop for my company (a large insurance company). Could I get the contact info for someone who can help? I can’t seem to find a phone number to call. Thanks