Change is hard.

Large successful organizations achieved their greatness by superior execution in known markets, but when the market changes faster than ever, much of what was known is now uncertain.

Enterprises are asking:

  • How can we get closer to our customers?

  • How do we become more agile?

  • How can we act more entrepreneurially?

This is where Lean Innovation comes in.

Employees need a new way of thinking, a new way of working. Lean Innovation helps organizations act like a startup, while protecting the core business so teams can be fast, agile, and create an environment of continuous learning.

Our goal here is to help you do just that.



Our Mission

Moves the Needle ignites entrepreneurial action within large organizations so their people can be closer to customers, move faster and act bolder. We help organizations through leveraging Lean Innovation - a hybrid of Design Thinking + Lean Startup + Agile, tailored for the enterprise. 

We exist to ignite entrepreneurial spirit that transforms global enterprises by empowering people to discover and create new value for their customers, and we are excited to meet you.



We are a global organization with team members across the world. Wherever you are located, we are there to guide you on your innovation transformation journey.

United States
San Diego (HQ)
San Francisco
New York



Kuala Lumpur

Our Founders


Brant Cooper

Co-Founder and CEO, Moves the Needle

 Brant Cooper helps organizations big and small create value. He is the author of the New York Times Bestseller "The Lean Entrepreneur", is a thought-leader in corporate innovation and is a sought-after keynote speaker, advisor, and mentor.

Brant is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as GE, Intuit, Capital One, ING, and Cisco.

He has over 20 years experience helping companies bring high-growth products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Brant previously authored "The Entrepreneur's Guide to Customer Development", the first purpose-written book to discuss Lean Startup and Customer Development concepts, which sold over 100k copies. He has worked with thousands of entrepreneurs across the globe.

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aaron eden

COO, Moves the Needle

Aaron Eden is a Co-founder & Chief Operating Officer at Moves the Needle and Co-founder of Startup Tucson.

For more than 20 years, Aaron has utilized his passion for innovation, entrepreneurship, and customer empathy to transform countless businesses by teaching them to adopt Lean Innovation, create new value for their customers, and generate hundreds of millions in new revenue.

As an Innovation Catalyst at Intuit, Aaron spearheaded a grassroots program that trained over 2,500 employees and leaders in Lean Startup, Agile, and Design Thinking practices.

He’s worked with some of the world’s most innovative companies, including American Family Insurance, General Electric, and ING, guiding them to move faster, be bolder, and drive impact.

Connect with him here:

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Our Principals 


Our coaches and principals have sold startups, written best-selling books, and played foundational roles in transforming some of the most innovative organizations around the world.

jeremiah gardner moves the needle corporate innovation enterprise lean startup


Principal, Product Lead

Jeremiah Gardner helps organizations create value. He is the author of the bestselling book, The Lean Brand and Principal at Moves The Needle where he has empowered companies like GE, ING, eBay, Intuit, and Cisco to practice Lean Innovation.

He’s passionate about building the innovation capabilities of the individual intrapreneur. He believes the individual capability of every employee to practice deep customer empathy, use rapid experimentation, and use evidence-based decision making is crucial for the success of any innovation effort.

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brent weber moves the needle


Prinicipal, Bootcamp Lead, Digital Products

Brent Weber helps run Moves the Needle's accelerator programs at numerous large corporations. He knows how to transform employees at all levels into high-performing innovators.

An experienced innovator himself, he's seen startups through from idea to acquisition while also helping numerous corporations develop the culture and processes necessary to innovate.

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Principal, Innovation Champions Lead

Pam Krengel, Principal at Moves The Needle, founded a successful startup and served as a strategist and mentor for several Fortune 500 companies like Cardinal Health, Ecolab, AES, Conseco, Inc. and Eli Lilly & Company resulting in breakthrough digital products.

For decades, Pam has served as an architect of internal capabilities in the enterprise. Pam is a passionate advocate for executives seeking to understand what a 90-day journey could mean for overcoming challenges, internal detractors, and providing the necessary and comprehensive support for their business units to thrive.

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Principal, Social Impact Practice

As co-founder and co-director of Social Impact for Moves The Needle, Amelia helps organizations reignite their entrepreneurial spirit to enable them to stay relevant, vet opportunities, and create deep value for those they serve.

Amelia has an MBA with a focus in entrepreneurship from the University of Arizona and has spent over fifteen years in the social impact sector in a variety of different roles, such as volunteer recruitment and management, fundraising, program development and evaluation, and service delivery.

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travis mccutcheon moves the needle corporate innovation lean startup


Principal, Impact Coach, Accelerator Lead & Operations Manager

Travis McCutcheon has helped numerous organizations such as Intuit, Nike, and American Express systematically innovate while coaching and consulting startups on the side.

He’s demonstrated the power of including customers in product development while building the fastest growing app in Nike’s history. His expertise in lean startup traces back to a strong understanding of Lean Manufacturing as pioneered by Toyota.

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Principal, Social Impact Practice

Heather Hiscox is a social entrepreneur passionate about creating communities focused on assets, abilities, and abundance.

Heather is the co-founder and co-director of Social Impact at Moves the Needle, a company that teaches how to use Lean Innovation to create social change.

Heather also provides nonprofit and business development counsel and entrepreneurship education via her company, Seven Degrees Consulting.

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Our Team 

Here are the people who really make Moves the Needle work!

angela higgins moves the needle corporate innovation lean startup

ANGELA Higgins

Operations Lead

Angela holds an Operations Management Certificate from the Wharton School of the University of Pennsylvania. She is the glue that holds our company together.

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troy joos moves the needle corporate innovation lean startup


Operations Lead

Troy has helped numerous venture backed startups become more operationally efficient.

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Cortlandt Minnich

Head of Growth

Cortlandt joins us from a 25 year career leading product development and commercialization in large enterprises.

He developed and launched telephones, radios, medical fabrics, FR fabrics, outdoor equipment, and plumbing products at industry leaders including Honda, TOTO, Motorola, and INVISTA.

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Shana Haynie

Senior Inbound Marketing Manager

Shana Haynie is a creative marketing leader with a passion for strategic planning and team development.

She co-founded the social media marketing agency Vulpine Interactive and has worked with numerous brands on their digital presence.

For Moves the Needle, Shana is spearheading  inbound marketing initiatives and hopes to continue expanding her knowledge and her network through various creative, personal and career-building outlets like cooking, fitness, networking, writing, and of course, karaoke.

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Lauren Wisniewski

Social Impact Program Associate

Lauren helps organizations focus on efficiency, empathy, and collaboration within the social impact sector.

Lauren received her Bachelor of Arts in Public Policy from the University of Michigan and her Master of Arts in Philanthropic Studies and Nonprofit Management from Indiana University Lilly School of Philanthropy as well as a Masters Certificate in Collaborative Governance from the University of Arizona.  Her work as a nonprofit consultant focused on prospect research, prospect analytics, and organization development.

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News and Updates

Stay up to date with Moves the Needle events, innovation news, and trending discussions. Read our most recent update: