Our Mission

We exist to ignite entrepreneurial spirit that transforms global enterprises by empowering people to discover and create new value for their customers.


United States
San Diego (HQ)
San Francisco
New York


Kuala Lumpur

Our Founders


Brant Cooper

 Brant Cooper helps organizations big and small create value. He is the author of the New York Times Bestseller "The Lean Entrepreneur", is a thought-leader in corporate innovation and is a sought-after speaker, advisor, and mentor.

Brant is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as GE, Intuit, Capital One, ING, and Cisco.

He has over 20 years experience helping companies bring high-growth products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Brant previously authored "The Entrepreneur's Guide to Customer Development", the first purpose-written book to discuss Lean Startup and Customer Development concepts, which sold over 100k copies. He has worked with thousands of entrepreneurs across the globe.

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aaron eden coo moves the needle corporate innovation enterprise lean startup

aaron eden

COO & Co-Founder Aaron is the co-founder of Startup Tucson and for more than 20 years has utilized his passion for innovation, entrepreneurship, and customer empathy to transform countless businesses by teaching them to adopt Lean Innovation, create new value for their customers, and generate hundreds of millions in new revenue.

As an Innovation Catalyst at Intuit, Aaron spearheaded a grassroots program that trained over 2,500 employees and leaders in Lean Startup, Agile, and Design Thinking practices. 

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Our coaches


Our coaches and principals have sold startups, written best-selling books, and played foundational roles in transforming some of the most innovative organizations around the world.

jeremiah gardner moves the needle corporate innovation enterprise lean startup


Principal, Product Lead

Jeremiah is a global keynote speaker on Lean Innovation, branding, and growth. He’s also author of the bestselling book, The Lean Brand.

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brent weber moves the needle


Prinicipal, Bootcamp Lead, Digital Products

Brent is an experienced startup CTO who’s gone from startup idea to acquisition and has a unique mix of technical and business development acumen.

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pam krengel moves the needle corporate innovation lean startup


Principal, Innovation Champions Lead

Pam has driven results for Fortune 500s as an independent consultant for the past 20 years.

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Executive Advising Coach

Simeon played a paramount role in the development of GE Fastworks and managed the growth and development of their internal coaches community.

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travis mccutcheon moves the needle corporate innovation lean startup


Principal, Impact Coach, Accelerator Lead & Operations Manager

Travis helped create and develop the fastest growing mobile app in Nike’s history. He also advises numerous startups and accelerator programs.

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heather hiscox social impact moves the needle corporate innovation lean startup


Principal, Social Impact Practice

Heather is a social entrepreneur passionate about creating communities focused on assets, abilities, and abundance.

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amelia klawon social impact moves the needle corporate innovation lean startup


Principal, Social Impact Practice

Amelia's deep passion for impact has enabled her to facilitate innovative change within a variety of for profit and nonprofit organizations.

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angela higgins moves the needle corporate innovation lean startup

ANGELA Higgins

Operations Lead

Angela holds an Operations Management Certificate from the Wharton School of the University of Pennsylvania. She is the glue that holds our company together.

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troy joos moves the needle corporate innovation lean startup


Operations Associate

Troy has helped numerous venture backed startups become more operationally efficient.

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