Change is hard.

Large successful organizations achieved their greatness by superior execution in known markets, but when the market changes faster than ever, much of what was known is now uncertain.

Enterprises are asking:

  • How can we get closer to our customers?

  • How do we become more agile?

  • How can we act more entrepreneurially?

This is where Lean Innovation comes in.

Employees need a new way of thinking, a new way of working. Lean Innovation helps organizations act like a startup, while protecting the core business so teams can be fast, agile, and create an environment of continuous learning.

Our goal here is to help you do just that.



Our Mission

Moves the Needle ignites entrepreneurial action within large organizations so their people can be closer to customers, move faster and act bolder. We help organizations through leveraging Lean Innovation - a hybrid of Design Thinking + Lean Startup + Agile, tailored for the enterprise. 

We exist to ignite entrepreneurial spirit that transforms global enterprises by empowering people to discover and create new value for their customers, and we are excited to meet you.



We are a global organization with team members across the world. Wherever you are located, we are there to guide you on your innovation transformation journey.

United States
San Diego (HQ)
San Francisco
New York



Kuala Lumpur

Our Founders


Brant Cooper

Co-Founder and CEO, Moves the Needle

 Brant Cooper helps organizations big and small create value. He is the author of the New York Times Bestseller "The Lean Entrepreneur", is a thought-leader in corporate innovation and is a sought-after keynote speaker, advisor, and mentor.

Brant is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as GE, Intuit, Capital One, ING, and Cisco.

He has over 20 years experience helping companies bring high-growth products to market. His startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and crushing failure.

Brant previously authored "The Entrepreneur's Guide to Customer Development", the first purpose-written book to discuss Lean Startup and Customer Development concepts, which sold over 100k copies. He has worked with thousands of entrepreneurs across the globe.

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aaron eden coo moves the needle corporate innovation enterprise lean startup

aaron eden

COO, Moves the Needle

Aaron Eden is a Co-founder & Chief Operating Officer at Moves the Needle and Co-founder of Startup Tucson.

For more than 20 years, Aaron has utilized his passion for innovation, entrepreneurship, and customer empathy to transform countless businesses by teaching them to adopt Lean Innovation, create new value for their customers, and generate hundreds of millions in new revenue.

As an Innovation Catalyst at Intuit, Aaron spearheaded a grassroots program that trained over 2,500 employees and leaders in Lean Startup, Agile, and Design Thinking practices.

He’s worked with some of the world’s most innovative companies, including American Family Insurance, General Electric, and ING, guiding them to move faster, be bolder, and drive impact.

Connect with him here:

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Our Principals 


Our coaches and principals have sold startups, written best-selling books, and played foundational roles in transforming some of the most innovative organizations around the world.

brent weber moves the needle


Prinicipal, Bootcamp Lead, Digital Products

Brent Weber helps run Moves the Needle's accelerator programs at numerous large corporations. He knows how to transform employees at all levels into high-performing innovators.

An experienced innovator himself, he's seen startups through from idea to acquisition while also helping numerous corporations develop the culture and processes necessary to innovate.

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Principal, Innovation Champions Lead

Pam Krengel, Principal at Moves The Needle, founded a successful startup and served as a strategist and mentor for several Fortune 500 companies like Cardinal Health, Ecolab, AES, Conseco, Inc. and Eli Lilly & Company resulting in breakthrough digital products.

For decades, Pam has served as an architect of internal capabilities in the enterprise. Pam is a passionate advocate for executives seeking to understand what a 90-day journey could mean for overcoming challenges, internal detractors, and providing the necessary and comprehensive support for their business units to thrive.

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Mike Kendall

Lead, Customer Experience Practice

Mike Kendall leads Moves The Needle’s Customer Experience programs at numerous large corporations. He is skilled in helping organizations drive impact and ROI by creating seamless end-to-end experiences that delight customers.

An experienced innovator himself, Mike has helped some of the largest organizations across a wide variety of industries transform their growth imperatives into well-articulated and aligned customer-centered action that creates value for customers, employees, and shareholders.

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Our Team 

Here are the people who really make Moves the Needle work!

Michael Stirrat

Michael Stirrat

Director of Operations

Mike is an Innovation Programs Leader, Design Thinking and innovation coach, and mentor, who has in the past been responsible for developing and leading innovation programs for teams from 4 to 800 people, from the front line to vice presidents. At Intuit, he led, trained, and grew the Tucson site Innovation Catalyst team from 8 to 50.

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troy joos moves the needle corporate innovation lean startup


Operations Lead

Troy has helped numerous venture backed startups become more operationally efficient.

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Cortlandt Minnich

Head of Growth

Cortlandt joins us from a 25 year career leading product development and commercialization in large enterprises.

He developed and launched telephones, radios, medical fabrics, FR fabrics, outdoor equipment, and plumbing products at industry leaders including Honda, TOTO, Motorola, and INVISTA.

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Lauren Parrish.jpg

Lauren Wisniewski

Marketing & Growth

Lauren helps organizations focus on efficiency, empathy, and collaboration within Moves The Needle.

Lauren received her Bachelor of Arts in Public Policy from the University of Michigan and her Master of Arts in Philanthropic Studies and Nonprofit Management from Indiana University Lilly School of Philanthropy as well as a Masters Certificate in Collaborative Governance from the University of Arizona.  Her work as a nonprofit consultant focused on prospect research, prospect analytics, and organization development.

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News and Updates

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Kavita appachu

Lead, Experience Design Practice

As a UX leader, coach, and mentor, Kavita has worked at the forefront of applying customer-centric design and Lean innovation principles to drive organizational innovation at companies including Intuit, Cox Automotive Media, AARP, and Roche Diabetes Care.

Kavita is passionate about unlocking the entrepreneurial spirit of organizations by coaching them to embrace change, understand the importance of risk-taking, and create transformative solutions that help customers and businesses thrive.

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