Customer Zoom

Zoom in on your archetypal customer to identify needs, behaviors, pains, and most importantly, opportunities.

Grab the tool and develop greater empathy around your customer and their needs

The better you understand customers and their needs, the more likely you will be to develop a product that not only provides need-addressing utility, but also resonates at an emotional level. And to understand customer emotions, we must zoom in on individual people, not traditional personas.

Many teams struggle with starting way too broad, or even worse, do not understand their individual customers. To help you “get focused”, we created a handy tool you can use to help focus your thinking and organize the data you get from generating customer empathy through interviews.

The goal is to know exactly who your customer is, and what they want and need, instead of trying to please everyone. The graphic below from The Lean Entrepreneur says it all.

lean-entrepreneur-fishing

Grab the tool and develop greater empathy around your customer and their needs

Customer Zoom Tool

Read More