A Bootcamp designed to enable branding and marketing teams to harness lean innovation at scale. We provide the foundation for marketing teams to become more customer-focused, move faster and act bolder.
At the intersection of design thinking and scientific rigor, Moves the Needle’s Lean Marketing Bootcamps are about building internal capabilities to learn fast, reduce risk, experiment often, and work to create value-based relationships with your customers.
We provide the principles, tools, tactics and strategies to empower marketing teams to continuously innovate.
LEARN FAST | EXPERIMENT OFTEN | DISCOVER VALUE
1. BUILD DEEP CUSTOMER EMPATHY
Customer expectations are rapidly changing. Gain a deep understanding of who your customer is, their evolving expectations and their needs to uncover new insights into how to reach them.
2. HARNESS RAPID EXPERIMENTATION
The ability to adapt is a neccessity for markeketing to be successful. Develop your team’s capability to build prototypes, rapidly test and validate (or invalidate) new products, campaigns and tactics in real-time to move faster and discover new value.
3. MAKE DECISIONS BASED ON EVIDENCE
Reduce risk, increase your precision, and make immediate business impact using evidence from real customers to inform and drive your marketing and branding decisions.
Want to learn more and see if there’s a good fit?